Clear and concise, with excellent, uncluttered illustrations, this is the kind of book that designers will want to keep close at hand and one that could become a standard reference in the field. Highly recommended for any collection with an interest in printing or graphic design. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries.
Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.
Be the very first to read this e-book Designing Type, By Karen Cheng by downloading and install in the web link. We have other books to review in this web site. So, you can locate them also effortlessly. Well, now we have actually done to supply you the most effective e-book to review today, this Designing Type, By Karen Cheng is actually ideal for you. On the internet publication Designing Type, By Karen Cheng will really provide simple of every little thing to review and take the benefits.
One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams.
A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles.
The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.
About the Author Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle. Did you learn this in design school? By Linda A. Goin Ok, you slugged it through design school where you learned about typefaces like serif, sans serif, ornamental Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles.
The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.
Lettering From Calligraphy to Typography.
0コメント